I happen to think that the US elections are an appalling waste of money featuring some of the fakest people on earth. It would be lovely for a candidate to say "instead of spending millions on TV advertisements, badges and t-shirts, I'm going to use the money I've raised to help some charities, schools and hospitals." It would also generate a ton of positive free publicity. But I'm not American and I don't want to rant. At least not today.
The reason I won't rant (yet) is because one of the candidates is Pete Buttigieg, who is not only very smart and well-spoken, young (37), a military veteran, happily married and openly gay, but he's also just revealed the logo for his presidential run. And it's very nice.
Now, I hate to say this, but the team behind the orange maniac currently in the White House nailed it with the branding. The slogan, while ultimately meaningless and far from the reality, was memorable and easy to throw onto baseball caps, which lots of people wear. Hillary's, by contrast, was all about her rather than the country. It was terrible, to be blunt.
That's why I was a bit worried to see that Buttigieg's campaign seems to be all about him, but in this case I think it works. Who he is is central to his campaign, and he's been very eruditely explaining why in recent interviews. But I don't want to get into the politics.
The logo and its accompanying details are very well done by Hyperakt and the story behind it all is on Pete's website (he's even got me calling him Pete now). They even have localised versions for every state, shown below. I don't know enough about the US to say whether or not they capture the culture of the states, but they're certainly well done.
All in all, it's nice to see a campaign that doesn't just rely on using red, white and blue and American flags all over the place. The design and branding seems to fit the candidate very well. I don't really care for politics or politicians and, as I've already said, I'm not American and so care even less, but the leader of that country can affect the world.
It would be nice, therefore, if the next one is nice and knows what they're doing.